To stop people from thinking instant coffee was terrible. And to transform tastebuds with one sachet of Alicafe, one mug and hot water. Born in 1999 in Johor Bahru, Malaysia we wanted to share this vision of great instant coffee & tea. And so, we took our products inspired by the herbs of the rainforest, Eurycoma Longifolia Jack (Tongkat Ali) and Labisia Pumilia (Kacip Fatimah) to 48 countries around the world and in 2006, to the Middle East. ChocoKick offers all Ali Cafe items at a great discount.